Keyword Research Basics
Keyword Research is one of the must important fundamental concepts you must master if you want to learn to conquer niche’s. This will be the basics behind getting organic search results.
When you first start a website that is designed to get traffic from search engines, you base your ENTIRE site off of a keyword. You don’t have to use just one keyword, but you’re going to have your very base keyword thoroughly researched.
There are many free tools out there that allow you to do this and I will cover this topic using those.
There are two factors when picking a good keyword: Searches/Month and Website Competiton. We’re going to have to find out both of these.
Let’s fire up Google’s free Keyword Tool and have a look at what that looks like:
Google Keyword Tool
If you click on the image you’ll notice I typed in Quick Weight Loss. The reason for this is if you’re new to website creation and traffic generation you’re going to want to target small niche’s that don’t have a lot of competition. If you went for a more broad keyword you would have quite a difficult time ranking on any search engines and getting any traffic from all your hard work. Work smarter not harder!
Alright, let’s get our keyword idea’s and see what happens:
Google Keyword Tool Results
This may be confusing to look at but it’s very simple and organized. On the left you will see suggested keywords to use, then advertiser competition, then local search volume, and global search volume. I tend to base all of my numbers on the Global Search Volume.
I’ve scanned through the list and have found a keyword with reasonable search volume that will probably have low competition. ”Quick Weight Loss Pills” that has a global search volume of 1,900. Alright that sounds good and all but how are you going to find it’s competition? This step is very easy. Simply go to Google.com and search “Quick Weight Loss Pills” **With Quotes**. The quotes are going to tell you how many sites are directly competiting for that keyword. Without the quotes it is all the websites that are relevent to that keyword and they could be a huge number of different keywords.
Alright I’ve searched on Google for Quick Weight Loss Pills and this is what we see:
Keyword Search Results
Notice that the only competition is 12,000 sites. This is a relatively low amount of competition for any keyword and with proper research and search engine optimization on your blog you should easily be able to rank number 1 for this.
Now that we’ve found a keyword we want to check to make sure that the domain is available. Simply go to your favorite domain and hosting site and check to see if QuickWeightLossPills.com is available.
It appears that the .com is not available at the moment, but the .org is. This is completely fine and there is no better domain ending. .Org is just as good as .com or .net.
There, you’ve done it! You’ve found a profitable keyword that you should be able to easily rank for and start getting traffic to. This little bit of information you have just read will greatly increase your ability to get traffic. Without proper keyword research the rest of your hard work will have been for nothing if nobody is going to see it and if nobody is going to purchase anything you are selling.
Once you’ve mastered this process and have set up a few blogs and perhaps you’d like to get serious about it I highly recommend checking out Micro Niche Finder. This software allows you to research, in depth, multiple keywords. It is an amazing product that will help you reap the benefits of smart marketing.
Filed under: SEO
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