Using buying keywords… what does this even mean?  Well if you’re in the blogging business to make some money you’re going to want to know this.  There are many different types of keywords but the one you need to understand is a buying keyword.

Example:  If I go to google and type in “Paris Hilton” odds are I’m not going to be looking to purchase anything.  Keywords such as this are for people looking for free information.

Now what is a buying keyword?  Try to think like the customer.  If you had a credit card in your hand and were looking for a product what would you search for?  Let’s use the example “Canon PowerShot SX10 IS”.  If you’re searching for that specific camera you have done your research already and are most likely looking to purchase it.  While of course this is not always the case, it is many times more likely than the example with Paris Hilton.

These are the type of keywords that you need to target.  Buying keywords offer a higher rate of conversion and that means more money in your pocket per customer.

Filed under: SEO

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